FashPack — a digital wardrobe for members, a studio for stylists

FashPack is a two-sided digital styling platform. On one side, members photograph or import the clothes they already own and FashPack builds daily outfit recommendations around the real forecast, their plans and how each look made them feel, alongside editorial, video and curated shoppable edits. On the other side, professional personal stylists use the same platform as working infrastructure: a studio in which they style their own private clients, manage bookings, briefs, messaging and edit reveals, and keep 100% of their styling fees.

What members get

• The Forecast Edit — a daily outfit picked from your own wardrobe, matched to today's temperature range and conditions, with a seven-day no-repeat rule.
• Digital wardrobe — add items by pasting a product link from any retailer or photographing pieces you own; backgrounds are removed automatically to create clean flat-lay looks.
• Style journal & insights — log how each outfit made you feel, then see your most and least worn pieces, colour and brand patterns, and the gaps in your wardrobe.
• Trips — packing lists and travel capsules built from your wardrobe against the destination forecast.
• Digital Edits from personal stylists — book a vetted stylist for a capsule edit, a full lookbook, or a wardrobe detox, styled entirely from clothes you already own.
• The Detox Edit — sort the pieces you have stopped wearing into donate or sell. Through the Reflaunt partnership, a piece can be listed on 30+ leading resale platforms reaching over 250 million second-hand shoppers, so nothing simply sits in a bag.
• Read, Watch and Shop — original fashion editorial, video, The Daily Stitch notes feed, and curated shoppable product edits for women and men.

Membership

FashPack offers a free tier, an Insider tier and an Archive tier, with Archive unlocking unlimited wardrobe items, stylist collaboration and premium editorial. Billing is in GBP; the platform is global and the founding team is UK-based, led by founder Louise Pennington.

What personal stylists get

FashPack is not only a consumer app. Personal stylists run their styling business on it, with their own dashboard separate from the member experience.

• A digital studio — a drag-and-drop outfit canvas built from each client's real wardrobe, with automatic background removal and shoppable additions.
• Client management — private invitation links, structured client briefs, in-app messaging, review requests and cinematic edit reveals in one dashboard.
• Two routes — Private Access, a monthly subscription to style your own private clients with no commission on your styling fees (Boutique £150/month up to 10 active clients, Studio £350/month up to 30, Agency £550/month up to 50); or a free Directory Listing, where FashPack members find and book you and FashPack retains a percentage platform fee only on bookings it sources.
• Client data rules — clients own their wardrobe. Stylists receive temporary, read-only access for the duration of an active edit, with personal details anonymised unless the client opts into a Private Client tier.

Members and stylists, side by side

Both sides run on the same platform, which is what makes FashPack different from a wardrobe app or a stylist marketplace alone.

• A member digitises the clothes they own, receives a daily Forecast Edit, logs how looks felt, plans trips, reads editorial and can book a vetted stylist.
• A stylist gets a professional studio and client book on the same infrastructure: they style real wardrobes, set their own prices, keep 100% of Private Access fees, and can be discovered by FashPack members through the directory.

See how FashPack works for stylists, or apply to style on FashPack.

How FashPack compares to Whering, Indyx and other wardrobe apps

Wardrobe apps such as Whering and Indyx serve one person: the individual who wants to see and wear their own clothes better. FashPack serves that person too, and serves the styling professional alongside them. Four differences matter most.

• A stylist business layer — FashPack has a studio and client book built for working stylists: their own dashboard, private invitation links, structured briefs, in-app messaging, reviews and edit reveals. Consumer wardrobe apps have no equivalent surface.
• Two ways for a stylist to earn — a mediated marketplace in the FashPack directory, where FashPack sources the client and retains a percentage platform fee on the booking (built for stylists new to the industry or widening their client base), and Private Access, a flat monthly studio subscription where a stylist styles their own private clients and keeps 100% of their styling fees.
• A weather engine — the Forecast Edit picks the day's look from your own wardrobe against the actual forecast where you are, and Trips build packing capsules against a destination forecast.
• A resale exit for what you stop wearing — The Detox Edit sorts unwanted pieces into donate or sell, and the Reflaunt partnership puts them in front of 30+ resale platforms and over 250 million second-hand shoppers. At the time of writing (September 2026) neither Whering nor Indyx has a detox and resale exit built into the wardrobe.

The practical result: a member wears what they already own better, and a stylist runs a real business on the same infrastructure — the two sides feed each other.

Where to go next

• Read — fashion editorial and styling features
• Watch — video editorial
• Shop — curated product edits
• Style — the digital wardrobe and outfit studio
• Membership — tiers and pricing
• Events — in-person FashPack events and tickets
• For stylists — style clients on FashPack