FashPack — read, watch, shop & style
FashPack is a high-end digital styling platform: an editorial magazine, a weather-synced digital wardrobe, and access to vetted personal stylists, in one app. Members photograph or import the clothes they already own, and FashPack builds daily outfit recommendations around the real forecast, their plans and how each look made them feel.
What members get
- The Forecast Edit — a daily outfit picked from your own wardrobe, matched to today's temperature range and conditions, with a seven-day no-repeat rule.
- Digital wardrobe — add items by pasting a product link from any retailer or photographing pieces you own; backgrounds are removed automatically to create clean flat-lay looks.
- Style journal & insights — log how each outfit made you feel, then see your most and least worn pieces, colour and brand patterns, and the gaps in your wardrobe.
- Trips — packing lists and travel capsules built from your wardrobe against the destination forecast.
- Digital Edits from personal stylists — book a vetted stylist for a capsule edit, a full lookbook, or a wardrobe detox, styled entirely from clothes you already own.
- Read, Watch and Shop — original fashion editorial, video, The Daily Stitch notes feed, and curated shoppable product edits for women and men.
Membership
FashPack offers a free tier, an Insider tier and an Archive tier, with Archive unlocking unlimited wardrobe items, stylist collaboration and premium editorial. Billing is in GBP; the platform is global and the founding team is UK-based, led by founder Louise Pennington.
For personal stylists
Personal stylists use FashPack as a digital studio to style private clients from their real wardrobes and keep 100% of their styling fees. See how FashPack works for stylists.
Where to go next
- Read — fashion editorial and styling features
- Watch — video editorial
- Shop — curated product edits
- Style — the digital wardrobe and outfit studio
- Membership — tiers and pricing
- Events — in-person FashPack events and tickets
- For stylists — style clients on FashPack